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Jeep event
Jeep case study

Jeep choose Center Parcs Woburn Forest for its 75th Anniversary

Why did you choose Center Parcs Woburn Forest?

Center Parcs Woburn Forest was chosen for its central location as delegates were travelling from across the county (as far as Scotland and Devon), the quality of The Venue as a whole, service levels and the fact that the key demands from the event were combining the conference element with a venue which cars can be displayed in, and accommodation onsite with nearby activities. Center Parcs were able to service these requirements easily.

What were your core goals and objectives?

This event was designed to be engaging and interactive, incorporating Jeep Sales and Service Advisors. It provided the Jeep team with the opportunity to re-engage with the customer facing personnel creating a highly motivational event as part of the anniversary.

The event provided the opportunity to reflect on the brand positioning and future aspirations with a look back on Jeep 75 years in the making.

What happened throughout the event?

The event was to celebrate Jeep’s 75th Anniversary and included attendees from the Jeep Sales & Service Advisors Network.

The eight rooms in The Venue at Woburn Forest were used to their full potential, housing eight cars and four sets to demonstrate four eras in Jeep’s history – including the actual Jeep used in the filming of The Dukes of Hazzard. Each room in The Venue contained a Jeep, which required skill and organisation to manoeuvre them into position using appropriate equipment. In addition to plenary sessions and Jeep history lessons, delegates got the chance to drive offsite around Woburn Safari Park and Millbrook. Guests also enjoyed an American diner lunch and a gala dinner.

Client comment: Center Parcs understood our needs perfectly, from all the communications leading up to the event to the quality of the food and drink, and the reception we received on the day.

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