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"The most fun I've ever had at a corporate event" - Boots
A corporate away day that felt like an “escape from the office”
Boots chose Center Parcs for their corporate away day as they were looking for a venue that could provide all of the facilities they needed but also felt like a real escape from the office, with plenty of time outdoors and the opportunity to try new activities.
A digital detox with a strong focus on wellbeing and team building
A key goal for the event was to promote wellbeing and team bonding, with delegates encouraged to truly switch off from technology. By having a 'no laptops, no emails' rule, the team ensured the day was dedicated to togetherness and connection between attendees.
An inclusive range of activities
It was also critical that the event was inclusive for all abilities. Transport was provided around the village for those needing assistance, and the activity options ranged from high-energy adventures like zip-lining across the lake to more relaxing activities such as Pottery Painting.
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Activities to reflect the team’s core values of creative problem solving and integrity
The activities and overall structure of the day were designed to reflect the team's values of creative problem-solving and integrity. These core principles guided the choice of activities and the tone of the event, aligning with their everyday work ethos.
A dynamic and varied schedule
The day began with breakfast at The Venue, followed by a morning of team challenges. The group was deliberately split into mixed teams to encourage interaction between colleagues who may not usually work together. Activities like a selfie treasure hunt allowed for a mix of fun and problem-solving, encouraging creativity and teamwork. In the afternoon, each delegate selected two activities from a list, with a range of options for all tastes and energy levels. The group reconvened at the end of the day for a celebratory awards ceremony.
A collaborative planning process
When planning the event, the team worked closely with Center Parcs' event co-ordinator to ensure the activities were diverse and accessible. With a wide variety of personalities in the team, from marathon runners to those preferring a more relaxed pace, it was essential that the day offered something for everyone – and the event delivered on this.
Sustainability is an important part of Boots ethos, and it was crucial that their event partner shared this commitment. Center Parcs’ alignment with these values made them a natural fit, and the team were confident that their event would reflect their commitment to environmental responsibility.
Overcoming logistical challenges
One logistical challenge was ensuring that all delegates could participate in their chosen activities. With over 40 attendees selecting from nearly 20 different options, scheduling and transport logistics were key considerations. The Center Parcs team worked closely with the event organisers, including providing transport around the village for delegates with mobility needs.
“A real buzz in the office since the away day”
Feedback from the delegates was overwhelmingly positive. A virtual photo album was set up, allowing everyone to share their memories from the day, which kept the excitement and camaraderie going long after the event ended. The food was praised as “the best people had ever had at a corporate event,” particularly the high quality and generous portions. One long-serving team member even described the event as “the most fun I’ve ever had at a corporate event.”
A huge thank you to Boots for choosing Center Parcs: we loved hearing all your positive feedback and can’t wait to welcome you back to the forest!
