Peugeot were looking for a ‘destination venue’
Automobile brand Peugeot worked with events agency Strata Create to select Center Parcs because they wanted a destination venue that aligned with their Peugeot brand values, and eco-conscious, family-friendly Center Parcs was a natural choice. Due to the format of their event, they required a spacious venue with vehicle access - so The Venue, our newly refurbished conference space in the forest, was a great fit. They booked the entire building, and were able to do a fully branded ‘takeover’ and really make it their own.
Delivering a ‘delegate first’ conference
Their primary goals were to deliver a memorable and impactful ‘delegate first’ conference, create an environment where delegates could learn, and reflect their commitment to sustainability. The natural forest environment (which is known to enhance productivity and wellbeing) was therefore a perfect backdrop for their event, whilst the eco-friendly event space complemented their brand ethos.
An exciting, full-on event schedule
Over the course of four days, they trained 500 Retailer Sales Executives and Sales Managers on the new All-Electric Peugeot E-3008. The event featured an impressive opening plenary with a dynamic stage, set and LED screen. Delegates rotated through seven different training workshops, including a dynamic on-road driving element on local roads. They enjoyed delicious refreshments throughout, enhancing the overall experience.
A complex and logistically challenging event
Peugeot worked closely with the Center Parcs team to resolve logistical challenges, such as arranging suitable vehicle-accessible space for the workshops and supporting with the large LED screen used during the plenary sessions.
“Nothing was too much trouble”
Peugeot found the Center Parcs team to be very accommodating, with excellent communication from the sales and events team throughout the planning process. The team on the village was incredibly hospitable and made every effort to ensure the event was a success.
“The best training event that delegates have ever attended”
The feedback from delegates was overwhelmingly positive. They praised The Venue, the beautiful setting and relaxed environment, as well as the great food – a fantastic experience all round!
We’d like to thank Peugeot for choosing Center Parcs for their event, and we’re so pleased to hear that it was their best ever. We hope to welcome them back to the forest again soon!
