"We’ve received lots of feedback that this event is the best so far” – Snap Fitness 24/7

With over 1,000 clubs worldwide and 135 within the EMEA region, Snap Fitness 24/7 needed a venue that offered plenty of space to accommodate more delegates than ever before as well as a dedicated area to showcase supplier products. Their annual conference is a chance to unite franchisees, club teams and key partners - building alignment across markets, showcasing innovations and inspiring teams for the year ahead – so Center Parcs Woburn Forest, with its beautiful natural setting, forest lodges and spacious venue, was a natural choice to host the event.

“A fantastic fresh location”

The forest setting at Center Parcs offered a novel alternative to the hotel-based format used in previous years. The conference centred around a dynamic agenda of leadership sessions, product showcases, and performance deep-dives - all brought to life in a natural woodland setting with stunning views over the lake.

A venue that could flex to meet their needs

One standout feature of the venue was the custom-built expo area, which Snap Fitness transformed into a functioning gym space. Suppliers were able to demo their latest innovations, run mini sessions, and bring their products to life in a way that felt tangible and memorable. Attendees felt this was a real highlight of their conference experience, describing it as “different to anything we have done previously”.

A helpful team to co-ordinate the event

With the complexity and scale of the event came some logistical challenges, but the Center Parcs team were praised for their support in setting up the custom-built expo as well as working through the lodge allocations, with one team member Anna described as “super helpful in sorting everything out”.

Space to bond

With a global team, it was important to create a sense of unity. Attendees enjoyed the novelty of staying in forest lodges, a setting which encouraged organic conversations, shared meals and stronger team bonds than they might have experienced in a hotel setting.

Already planning next year’s event at Center Parcs

Overall feedback around the event was overwhelmingly positive, with many delegates calling it their “best event so far”. Delegates embraced the change in format, suppliers appreciated the visibility, and the leadership team saw clear alignment with their business goals.

Snap Fitness 24/7 are already planning their 2026 conference at Center Parcs, using lessons learned from this year’s event to further enhance it and take it to the next level. We’re excited to be working with them once again!

Feeling inspired?

We’d love to help you create your own unforgettable conference, expo or away day – so get in touch!