Sony Computer Entertainment Europe Limited

Case study


To hold Sony’s annual operations departmental conference, 8 July – 9 July 2014, accommodating 60 UK and overseas guests. The summit was the chance for managers to review the peak season and forthcoming year, as well as using the opportunity to get the team together and participate in team-building activities. The aim of the event was to create a memorable event, where Center Parcs Elveden Forest is seen as the ideal location for guests to relax and network with colleagues outside of the usual working environment.

Event Execution

The Venue, Center Parcs’ dedicated conferences and events facility, was used for the duration of the event including the evening dinner consisting of a beach themed barbecue. The whole site was utilised in full for team building as delegates took part in activities located around the forest Village.

With approximately 20 international guests, Elveden forest was the perfect Center Parcs location, with non-UK delegates being able to connect to the Kings Cross area, then travelling by coach. Four-bedroom Executive Lodges, complete with games room and sauna, provided the nights’ accommodation.

After checking in, the main conference started at 10am. A two-course light lunch was served at 1pm, followed by a technical and after-sales workshop.

Following the business review, 20 of the delegates embarked on team building activities, while those remaining went in to a break out session within The Venue. Delegates returned to their lodges, before attending pre-dinner drinks from 7pm. Back at The Venue a beach theme provided the backdrop for a BBQ featuring a spread of burgers, Piri Piri chicken, sausages, salads, vegetable kebabs, baked potatoes and corn on the cob. The World Cup was shown on a big screen in the Venue and a dance floor and DJ kept the entertainment going through to 1am.

To next morning breakfast packs were delivered to the delegates lodges, this provided much needed fuel in readiness for the days’ team building activities. Delegates took part in Mission International, a 3-hour activity run by Center Parcs, including physical and mental challenges around the Village as well as in The Venue.

Client testimonial

Lisa O’Leary, lead Sony organiser said: "The Center Parcs team always had a smile on their face and a helpful attitude. I would most certainly recommend Center Parcs to anyone based on their customer service alone, even without all the other things that they offer."